Media Production & Broadcasting TWO

Understanding the Broadcasting Cycle

5. Post-production.

Students sequence and edit the captured footage, adding scene transitions, voice-overs, sound effects, and opening and closing credits. Test screenings with peers may also be conducted. Students prepare:

• sub-titles for the hearing impaired

• the text for the voice-overs and opening/end credits

• a text-based screening survey

6. Marketing and distribution.

Students prepare an advertising campaign for their finished video and arrange for its distribution (e.g., DVD and/or online posting).

They prepare:

• a press release

• a poster advertising the video

• a proposal (“pitch”) for a sequel to the video